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Syllabus Class Schedule Class Notes Homework Handouts |
Internet Marketing
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| Homework Assignments Note - Check weekly; subject to change (revised 10/15) |
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| Due Jan 16 | Read Introduction to E-Marketing (Chapter
1) |
| Due Jan 23 | Read Internet User Characteristics and
Behavior (Chapter 2) Internet Shopping Exercise Handout 1 |
| Due Jan 30 | Read Marketing Knowledge (Chapter 3) Turn in Topic for Project PC Magazine Top 100 Exercise Handout 2 (Article is here or at PCMag site.) |
| Due | Read Product and Pricing (Chapter 4) Country Report/Market Segmentation Exercise Handout 3 |
| Due | Read Distribution (Chapter 5) |
| Due | Read E-Marketing Communication (Chapter 6) Online Database Exercise Handout 4 |
| Due | Fall Break |
| Due | Study for Mid-term Exam tonight Fall Break Exercise Handout 5 |
| Due | Turn in Bibliography for Project |
| Due | Read Customer Relationship Management
(Chapter 7) Media Exercise Handout 6 |
| Due | Read Leveraging Technology (Chapter 9) |
| Due | Read Ethics and Law (Chapter 10) |
| Due | |
| Due | Project Due |
| Due | Study for Final Exam |