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Syllabus Class Schedule Class Notes Homework Handouts |
Internet Marketing
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| Class Schedule | |
| Jan. 9 | First Day of Class Review Syllabus Q&A |
| Jan 16 | History of the Internet Introduction to E-Marketing (Chapter 1) |
| Jan 23 | Internet User Characteristics and Behavior (Chapter 2) |
| Jan 30 | Marketing Knowledge (Chapter 3) Topic for Project Due |
| Product and Pricing (Chapter 4) | |
| Distribution (Chapter 5) | |
| E-Marketing Communication (First half of Chapter 6) Last Day to Change Project Topic Review for Mid-term Exam | |
| Bibliography for Project Due Mid-term Exam | |
| Review Mid-term Exam E-Marketing Communication (Second half of Chapter 6) | |
| Customer Relationship Management (Chapter 7) | |
| Leveraging Technology (Chapter 9) | |
| Ethics and Law (Chapter 10) | |
| Social Issues of the Internet Review for Final Exam | |
| Project Due Guest Speaker Second Review for Final Exam (if needed) | |
| Final Exam |